I’m Sarah-Jayne, the creator of Bella Coco Crochet!

I'm a crochet designer, instructor, author, wife, momma and day dreamer.

Creativity has always been important to me..

From a young age, I've had a love of arts and crafts. From spending hours and hours drawing and colouring on the living room floor, creating beautiful cross stitch pictures and making never ending knitted scarves, I've always loved indulging in crafts.

During my 20's, I worked as a Beauty Therapist and went on to becoming a Beauty Therapy Lecturer. I studied my teaching degree whilst working in the salon and voluntary teaching on my day off. My days were full to say the least, so when I came to the end of my course, I was left with a whole lot of extra time with that I have the urge to fill with something that fed my soul.

Bella Coco Journey


I started my lifestyle blog and learning how to crochet


I started posting YouTube videos. At first, they were lifestyle video and then in 2014 I posted my very first Crochet Tutorial on how to Crochet a Granny Square.


In 2016 I launched Bella Coco Store where I sold yarn, prints and crochet accessories. I got to work with my brother Adam and it was really fun. At this point, I was still working part-time as a Beauty Therapy Lecturer so it was a super busy time.


I became Mummy! We welcomed Ella into our world and became a family of 3. Bella Coco Store found a new home on LoveCrafts.com


I teamed up with Crochet Society to curate a subscription box. I also featured on the front cover of Crochet Now magazine after starting monthly column.

Crochet projects

Dive in an take a look at all of our blog posts! Whether you’re a beginner or more advance, we have a whole host of projects for all occasions as well as an extensive stitch library, hints, tips and more.

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