Hey, I'm Sarah-Jayne
I'm the creator of Bella Coco Crochet. I'm a crochet designer, instructor, Author, Wife, Mummy and day dreamer.
From a young age, I've had a love of arts and crafts. From spending hours and hours drawing and colouring on the living room floor, creating beautiful cross stitch pictures and making never ending knitted scarves, I've always loved indulging in crafts.
During my 20's, I worked as a Beauty Therapist and went on to becoming a Beauty Therapy Lecturer. I studied my teaching degree whilst working in the salon and voluntary teaching on my day off. My days were full to say the least, so when I came to the end of my course, I was left with a whole lot of extra time with that I have the urge to fill with something that fed my soul.
Bella Coco Crochet Over The Years...
2011
I started a lifestyle blog which included crafts, home decor, gardening and more. It was my creative outlet and I loved it. The blog went on to win Best Lifestyle Blog in 2016 and Best Lifestyle Blog & Content Creator in 2017 at the UK Blog Awards.
2014
I started posting YouTube videos. At first, they were lifestyle video and then in 2014 I posted my very first Crochet Tutorial on how to Crochet a Granny Square.
2016
After the success of my YouTube Channel, I launched Bella Coco Store where I sold yarn, prints and crochet accessories. I got to work with my brother Adam and it was really fun. At this point, I was still working part-time as a Beauty Therapy Lecturer so it was a super busy time.
2017
I became Mummy! We welcomed Ella into our world and became a family of 3. Bella Coco Store found a new home on LoveCrafts.com
2019
I teamed up with Crochet Society to curate a subscription box. I loved my time curating these boxes but decided in early 2023 to concentrate on my own endeavour's.
2020
We welcomed our second daughter Everleigh into our family. We are now complete as a family of 4!
2021
The Bella Coco Crochet team moved into our very own studio space! A place for us to all be together and get creative.
2022
I launched 'The Yarn Over Podcast' to talk about all things crochet with amazing guests.
2022
I launched my own crochet membership and welcomed 100 founding members. I've been working on building a creative and inspiring space for the last 18 months.
2022
I fulfilled a lifelong dream of becoming an Author and publised a book called 'You Can Crochet With Bella Coco' which became a best seller.
Still to come..
I've been working on a lot of exciting things behind the scenes! So keep following along to find out more!